According to research, Asians, African-Americans and Hispanics will contribute nearly 90% of population growth between 2014 and 2019. By 2040, the non-Hispanic Caucasian population will drop below 50%, becoming the minority. The three largest ethnic groups in the U.S. will each be over 125 million.
The future is now for the multicultural shopper. Without a fundamental shift in how we think about marketing—from the products on the shelf to the way we communicate with consumers about these products—brands will likely be left behind. This fundamental change requires looking well beyond demographics.
Meaningful strategy powerfully balances long term enterprise direction with identifying and taking advantage of near term opportunities. It differentiates and creates sustainable and scalable market position.
Our marketing and customer acquisition approach include brand strategy, customer relationship management, sales optimization, channel strategies, customer segmentation, and new product development. SCT Consulting has extensive experience in developing customer and market insights to identify new opportunities for clients.
We help companies plan and implement successful strategic marketing programs that are on-target and resonate with their audiences. We provide clients with deeper insight into customers’ needs across multiple demographic segments.